As we observe World Cancer Day on 4th February, it is essential we use this day as a day to debunk some myths that shall allow the world to become cancer free. Many people believe that there is no need to talk about cancer and as the symptoms of the diseases cannot be detected. However, that’s not true; if cancer is detected at the right time, then we can prevent 30% of cancer cases. Today it has become necessary that everyone is aware of cancer and dismiss the myths that are attached to the disease. The primary goal behind observing this day is to reduce the number of people dying due to cancer by 2020. Innovative Financial Advisors Pvt. Ltd, a research organization working in social development to promote health and hygiene, believes cancer awareness and cancer care is must to make the country healthy. Thousands of lives can be saved through cancer education and raising awareness.
The campaign to educate and raise awareness cannot be done by the government alone rather individuals will play a crucial role in reaching out to majority of the people. People can raise awareness through social media platforms and engage in discussions over cancer prevention. Awareness can be raised through wall posters, e-posters, wall graphities etc. In the rural areas, where technology has not been able to penetrate as much, volunteers need to speak to local communities about cancer prevention. However, it is easier said than done and that’s we at innovative financial advisors design social development projects to create awareness about different health related issues in rural areas. Community sensitization sessions are conducted on regular basis in different parts of the country with the help of leading civil society organizations. Awareness is created among local communities through focus group discussions and rallies with an aim to remove myths around cancer. Innovative Financial Advisors also builds local capacity to help families of patients to cope with the disease. Corporate houses that take up health as their CSR activity should focus on providing cancer treatment for people who find it difficult to access. Apart from investing in cancer care infrastructure, corporate houses working in cancer prevention in terms of drugs and equipments. Efforts need to be directed towards devising inexpensive cancer tree options that will allow many lives to be saved. Information related to cancer should be disseminated among people and everyone should unite towards this cause. Innovative Financial Advisors Pvt. Ltd. believes that it is an opportunity for everyone to unite our voices towards this cause and reduce the economic burden of cancer on the future generations.