“If Facebook were a country, it would be the third most populous one and the most connected. Google today has made teachers less awe-inspiring and grandparents more idle. Twitter has turned everyone into a reporter. The traffic lights that need to work the best are on CISCO routers.”
– Narendra Modi at Silicon Valley as on 26th September 2015
Digital revolution has become the backbone of economic, technological, and social prosperity after the industrial revolution. Driven by high-speed Internet connectivity and innovative products and services it has became the next verge in ones life that one can’t live without. The creation of World Wide Web helped revolutionize the communication systems and made Internet an essential part of every business and in person. The medium of communication has changed rapidly and mobile communication has become an inevitable part of life. The Internet users rose as mobile devices enabled easy and faster connectivity. Instant messengers and chat-rooms replaced the voice communication while e-commerce is bringing a paradigm shift in the way people shop. We are now getting into the era of Internet of things and augmented reality.
India has become the second largest country of 352,340,854 Internet users, leaving behind United States and Japan. India has nearly 970 million mobile phones of which over 95% are wireless phones and over 22% are smart-phones. India also has nearly 100 million broadband connections, and there are many low-cost handsets and rich smart-phones which are now available for less than Rs 10,000.
On the social media front LinkedIn, the world’s largest online professional network with over 364 million members globally, said it has crossed 30 million members in India. WhatsApp, which was acquired by Facebook for $19 billion in Feb. 2014, had 700 million global users, of these, an estimated 10% users are from India. Facebook itself has around 1.3 billion global users and about 110 million in from India.
The advent of new information technologies and communication platform has not only connected the people all round the globe but also provided a source where they can shout out loud to make their voice listen globally. Digital media has helped very much in revolutionizing social change in India or globally. The very best example can be quoted is during the Nepal earthquake through Facebook. Over Seven million people in Nepal used Facebook to reach out to over 150 million friends and family members across the globe. More than 150 million friends were notified and those updates let people rest and relief efforts remain focused. Facebook gave people the opinion to support local relief efforts and in just two days, more than half-a-million people donated and raised more than $10 million to support the relief effort. It also said that the social networking site raised over $10 million (Rs 1.2 billion) in just two days for the victims.
Digitalization will not only solve the world problem but it has served a very powerful tool in imparting democracy, education and justice on a national and international front. It has widely helped in advocacy and activism. Digitalization has put oft-ignored disease into the collective consciousness and it’s not a big surprise that it got laws changed in India.
Yes, there is more need to be done…the more of us take on the burden, the lighter the weight will be.
By – Anand Kumar
Deputy Manager – Media Campaign, Fiinovation