In the last two decades, their has been significant emergence of MNCs. The fast food outlets such as Mc Donald’s, KFC, Dominos, Pizza Hut, Burger King, etc. are now present even in smaller cities. Their emergence has led to an unique method of empowering women of the country.
For these MNCs, recruitment of women is almost necessary as they don’t want to run their businesses with only men. In this regard, they hire women to maintain a gender balance among the employees. Although, the plan seems to be good, but in a country like India, it is not that easy to find good women employees. It is a nation where women are not encouraged much to work outside their homes. Therefore, several MNCs are going off track to attract women employees by providing them with activities which ultimately helps them to get empowered.
The difference can be witnessed easily. A visit to the Delhi’s malls will make you witness women workforce in the outlets, whereas in a market place the women’s clothing stores are manned by men. Ironically, we do not observe women at these stores. Despite years of progress, India still has a skewed sex ratio and its tough place to be a women. There is a vast difference in the way things use to be and specially now after the emergence of MNCs.
Understanding the situation, the American food chains are doing a bit more than expected to ensure that they are able to employ more women. From allowing their parents to see the workplace to even taste the new burger about to be launched, these companies are doing a lot to attract women employees. Fiinovation, a global CSR consulting company understands that people around the world would be unaware about the hardship that these companies are putting in to cultivate female employees.
Fiinovation believes, going off track food chains such as Burger King teaches self defense to its women employees. Similarly, Pizza Hut, KFC and Taco Bell run a mentorship program to help the women employees. Even Mc Donald’s appoints a “Female Confidant” at every outlet to ensure the women talk more freely about their lives and family problems. Apart from these, steps are even taken to give mothers flexible working hours.
These things are changing the way businesses operate in India. With more females joining the workforce, the societal hurdles are bound to reduce in the coming years. Fiinovation also believes that these affirmative action initiatives by the MNCs is a significant step towards empowerment of women in this country. With India being a prominent member of G20, it should lead by example for other emerging economies to follow.
Therefore, let us hope that in future, other businesses will implement similar initiatives that will help the country grow inclusively.
Media & Communications, Fiinovation