On the first anniversary of “Surakshit Khadya Abhiyan”, organized by CII, the Food and Consumer Affairs Minister, Mr. Ram Vilas Paswan has appealed the industries to reserve a certain percentage of funds for spreading awareness about the food safety amongst the consumers as it is increasingly becoming a major concern during the festive season. He also emphasized on the fact that the consumers should equip themselves to measure food adulteration in different products like cooking oil, milk, water, etc. to avoid health hazards.

In a recent report issued by the Public Health Foundation of India, 80 percent of all the premature deaths are attributed to contaminated food and water. The reports claims that children and elderly are the most vulnerable towards the harmful effects of adulterated food. The below data reveals the report of some of the recent incidents of health outbreak caused by the adulterated food during the religious festivals in some states of India.




May 2009

Village Mandava, Rajasthan

150 people reportedly fell ill during the religious Sawamani festival with complaints of stomach ache and vomiting.

Oct. 2009

Village Tulsibani, Orissa

50 people were admitted to hospital by consuming adulterated rice during the religious festival

July 2010

East Midnapore district, West Bengal

300 people got ill during a religious festival

April 2011

Nabrangpur, Orissa

200 people fell sick after consuming bhoga during the Satyanaryan pooja

Nov. 2011

Rajkot, Gujrat

100 people complained about vomiting and diarrhea after consuming basundi and milk during a religious gathering.

Dec. 2011

Ahemdabad, Gujrat

200 people fell prey to food poisionig due to the consumption of contaminated milk during Muharram

March 2012

Village Karindalam, Kerala

50 people fell sick during the religious festival

March 2013

Andhra Pradesh

200 people fell sick after consuming contaminated curd during Kalyanam festival of Lord Venkateshwara

April 2014


350 people were admitted to hospital during the Ram Navmi hospital

May 2014

Solapur, Maharashtra

400 people suffered from diarrhea, stomach ache and 2 died during a festival at a temple

Ironically, to increase their profit margins, the food producers often tamper the food quality by mixing pesticides, fertilizers, carbide, coloring agents and other harmful chemicals while producing the food products, hence causing deaths and eventually deteriorating the health index of the country every year. The food adulteration has become a major challenge and it peaks during the festive season creating extra stress on the already comatose health system in India. Every year, the government raids various eateries and companies which are aggressively involved in the food adulteration. However, the roots of food adulteration racket is so deep that a major chunk of people are successful in escaping the legal actions.

Though it will be unfair to put the entire blame on the food manufacturers as the government continues to have relaxed legal laws. The lack of defined norms doesn’t allow the legal authorities to tighten the noose on the food manufacturers. The Food Safety and Standards Authority of India (FSSAI) has not even prescribed the Maximum Residue Level (MRL) of many pesticides used on vegetables and fruits.

The research results about the contamination level across different states in water and milk, the most basic ingredients used for cooking food, has sent alarming waves across the country. In water samples, Chandigarh showed 100 per cent adulteration, Jharkhand showed 75 per cent, Andhra Pradesh 70 per cent, Karnataka 66 per cent and Tamil Nadu 58 per cent out of the samples collected for testing from each of these states or union territory. Similarly, the contamination level in milk samples found in Himachal Pradesh showed 92 per cent of contamination, while other states with high level of contamination includes Jharkhand at 45 per cent, Chhattisgarh at 38 per cent, Jammu & Kashmir at 32 per cent and Madhya Pradesh at 28 per cent.

Fiinovation strongly condemns the irresponsible attitude of companies for producing contaminated food and playing with the health and trust of innocent people. They should incorporate sustainability practices for manufacturing of eco-friendly products and use funds to spread awareness about the food safety practices to it consumers. We also request the government for defining strict food safety norms and not let the culprits get away from the strict legal lawsuits.

Manisha Bhatia

Media & Communications



Fiinovation Draws Attention on Development Information on United Nations Day

The United Nations was formed after the World War II with the aim to promote international co-operation and prevent further conflicts between countries. Every year 24th October is observed as the United Nations Day to make the people aware about the aims and achievements of the organization. The day also coincides with the World Development Information Day. The day draws attention of the people towards public opinion for solving developmental problems thereby focusing on the necessity of strengthening the international co-operation among all the nations.

After extensive work in the social development sector, Fiinovation understands the importance of public opinions, especially dissemination of information that is related to trade and development. The occasion also provides an opportunity to sensitize the public about the measures which are required to strengthen international co-operation and finding ways to solve these problems. It is understandable that in modern times, use of technology to disseminate information to the people is being prioritized so that more people can provide their opinions.

Information in the social development sector is crucial for fostering socio-economic growth of the communities. In this aspect, information and communication technologies serves as important instruments to provide new innovative solutions to the social, economical and environmental problems. Due to glottalization, the problems faced by one nation tends to affect other economies as well. Climate change is another challenge which is having a global impact. Therefore, it becomes a necessity and responsibility of the nations to promote efforts in the sphere of international co-operation.

Fiinovation strongly believes that engagement of people and communities in the development process helps in solving prevalent issues. Hence, it is crucial for the governments and corporations to garner public opinion on the welfare initiatives which they are planning to implement. Similarly, it is also important to highlight and share the achievements or the impact of the initiatives with the general public for their knowledge. Without the participation and engagement of people from across the world, it will be difficult to achieve the Sustainable Development Goals by 2030. Fiinovation urges all the nations to work efficiently towards dissemination of information as well as mobilizing resources for the development of people.

If information and knowledge are central to democracy, they are the conditions for development.

– Kofi Annan

By Rahul Choudhury

Media & Communications, Fiinovation


Fiinovation – International Women’s Day, 2014

Fiinovation - International Women's Day, 2014

On International Women’s Day, Let’s celebrate the importance and achievements of women in our everyday life.

The UN theme for International Women’s Day 2014 is “Equality for Women is Progress for All”.

We should take immense pride in raising our voices for empowerment of women in the world.

Team Fiinovation acknowledges the power of women…


Fiinovation and IOD presents 8th International Conference on CSR

Fiinovation and IOD presents 8th International Conference on CSR

India is the first country in the world to mandate Corporate Social Responsibility spending, through a statutory provision under the Companies Act 2013.
Fiinovation in association with Institute of Directors proud to present 8th International Conference On CSR, 17-18 January 2014, Bengaluru.
Follow us for more updates.