Fiinovation Reviews India’s Migration and Malnutrition Problems

The rising disparity among the people of India is a stark reminder that growth after the liberalisation, privatisation and globalisation reforms of 1991 has not been inclusive. Although, the country developed significantly, yet the development ripples have not reached the remote villages. The initial plan of focusing on the service sector to reduce the dependency of the Indian GDP on the primary sector (Agriculture, Animal Husbandry, Dairy, etc.) paid off well, but didn’t solve the problem of the rural population which is nearly 70 per cent of the total Indian population.

As the primary sector didn’t receive as much investments, there wasn’t much growth to improve the standard of living of the rural population. The problems associated with agriculture and allied sector ensured that millions had to migrate to the urban areas for employment opportunities. Migration is not a recent phenomenon, rather the pace of it has increased in recent times due to widespread distress in the rural areas. As per the Census 2011, there were about 45.36 crore migrants. In fact last year 2.06 crore people migrated looking for employment opportunities and education.

It is understandable that the impact of migration is one the entire family and it’s the children who suffer immensely. It has been observed that the rapid development which ensured India becomes the fastest growing major economy in the world is not helping to curb poverty and malnutrition. As per the global hunger index, India ranks abysmal 97 out of 118 countries which much worse that its neighbours Sri Lanka, Bangladesh, Myanmar and China. Fiinovation reviews that about 38 per cent children living in India are stunted or too short for their age. There seems to be a link between growing urbanisation and increase in malnutrition as it has been observed that significant proportion of children living in urban areas are stunted.

Alarmingly, it is estimated that 90 crore people will be added as urban residents in just three countries (China, India and Nigeria) by 2050. It seems that there is a paradigm shift of the burden of malnutrition from rural areas to urban areas, especially due to persistent child undernutrition. Fiinovation reviews that the problem of malnutrition is evident amongst the 6.5 crore slum dwellers in the country. Hence, the reason behind urban poverty and malnutrition is definitely India’s incapability to develop the rural areas while promoting inclusive and sustainable growth.

The road ahead will not be easy as the government plans to double the farmers’ income by 2022. Currently, there is very less industrial development in the rural areas. Agriculture in India is a seasonal activity with majority of the regions being mono-cropic, especially due to lack of irrigation facilities and dependency on the monsoon. Therefore, it is important to create livelihood opportunities and promote healthy lifestyle amongst the rural population. If the migrant population start finding employment opportunities in their inhabited regions, it will reduce migration, poverty and malnutrition significantly.

Hence, Fiinovation urges the government to implement policies which promote growth of the rural economy. Efforts to increase the farmers’ income will definitely pay huge dividends for the country. The impact of this will also be visible on the global hunger index and help the country eliminate extreme poverty as per the Sustainable Development Goals. However, this massive task cannot be done only by the government and the role of the private sector will be significant in providing resources for the development of rural infrastructure. The businesses should also contribute towards betterment of the farming community and the people residing in the rural areas through their corporate social responsibility funds. Investments in the agriculture sector by the businesses supported by agriculture credit from the government will significantly boost the primary sector thereby reducing the burden of the rural households.

Let us hope that the next two decades India grows inclusively and sustainably becoming one of the largest economies of the world with a higher human development index ranking.

 

By Rahul Choudhury

Media & Communications, Fiinovation

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#CSRAudit: New age reporting mechanism for Stakeholders

The corporations around the globe are now shifting their focus to improve the reporting tools and mechanisms with a view to give a comprehensive picture of the activities to the stakeholders. A growing number of companies see sustainability reporting as a means to drive greater innovation in their business operations to create a competitive advantage in the market. Fiinovation believes that, there is an urgent need for new reporting techniques & reporting mechanisms to be introduced in the market which are simple, understandable and clearly conveys the impact to the stakeholders.

#CSRAudit can be the answer to those corporations who want to bring greater transparency & accountability in their CSR interventions while keeping the stakeholders engaged and informed. Often organisations neglect stakeholders’ participation, but their engagement is vital for successful running of the project. Now, it is up to organisations what methods, service or tools they will employ to inform and engage stakeholders about the projects undertaken. Time has come for organisations to start adopting new age reporting mechanisms such as #CSRAudit to effectively communicate the impact of the CSR activities and strengthen the process of engagement with the stakeholders.

#CSRAudit can help the organisations in reducing the loopholes between the planning and implementation of the programme and helps in assessing the long term impact based on audit findings. It can also prove helpful in improving the strategy of execution after the data of the ongoing activities are collected. Fiinovation believes that in today’s competitive global market, organisation’s image is everything when it comes to attracting new ventures and projects for growth and expansion. ‘Brand’ building is one such area which remains on top of the priority list of every company or organisation whether small or large. This can also be addressed through conducting #CSRAudit for better brand positioning and image building to earn long term benefits.

Another area which stakeholders would like to know about i.e. optimum utilization of resources and manpower for operational efficiency. #CSRAudit can help in gathering data and provide insights to stakeholders to channelize the resources in the right direction for better utilisation of resources to achieve greater efficiency and output.

Fiinovation believes that #CSRAudit is imperative for achieving not only organizational goals but improving the overall performance of the organisation. No matter what methods you choose to utilize in keeping stakeholders informed of project progress, but it is important to keep them involved in the project planning process. Therefore, Fiinovation recommends that Indian companies should not ignore the benefits of CSR audit thinking it as an additional cost burden, rather consider it for reaping long term benefits.

By – Rohit Kaul

Media & Communications – Fiinovation